Experience

A working history.

2018 — Present

Houston, TX

Digital Marketing Manager

CrossCountry Mortgage, LLC · Formerly AmCap Home Loans

→Generated over 1,200 qualified leads annually through paid search and paid social campaigns.
→Reduced cost-per-lead from $125 to $25 through campaign restructuring and audience segmentation — an 80% decrease.
→Increased landing page conversion rates from 4.2% to 6.3% through CRO testing and UX optimization.
→Designed and optimized website and landing page experiences using WordPress and Elementor, increasing conversion rates from 5.2% to 7.3%.
→Managed annual advertising budgets exceeding $200K while consistently improving ROI through performance tracking and campaign adjustments.
→Executed technical and on-page SEO strategies that increased organic visibility and supported lead generation objectives.
→Implemented GA4 tracking and developed executive reporting dashboards that improved marketing visibility and campaign decision-making across business units.
→Developed automated lead nurturing campaigns and marketing automation workflows that improved efficiency and reduced manual follow-up efforts.
→Integrated CRM and marketing automation platforms to improve lead tracking, nurturing, and reporting accuracy.
→Supported marketing initiatives that contributed to mortgage branch growth through targeted acquisition, conversion optimization, and lead nurturing strategies.

2007 — Present

Houston, TX · Remote

Independent Consultant & Creative

Freelance Marketing & Multimedia Design

→Brand strategy and visual identity development — logo design, brand collateral, and brand storytelling & messaging.
→Website design & development — WordPress, Elementor, landing pages, UX/UI optimization, and responsive design.
→Creative design — digital ads, social media graphics, print collateral, brochures, business cards, presentations, and signage.
→Photography — brand, product, lifestyle, event, headshot, and real estate photography.
→Videography & video production — brand videos, promotional content, social media reels, ad creatives, drone footage, editing, and motion graphics.
→Paid advertising / performance marketing — Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, retargeting, and campaign optimization.
→SEO / local SEO — technical SEO, on-page optimization, Google Business Profile, keyword research, and content strategy.
→Social media marketing — content creation, campaign development, audience growth, and engagement strategy.
→Email marketing & automation — campaigns, nurture sequences, CRM workflows, and newsletters.
→Conversion rate optimization (CRO) — landing page optimization, CTA strategy, A/B testing, and funnel optimization.
→Content marketing — copywriting, blog strategy, SEO content development, and campaign messaging.
→Marketing analytics & reporting — GA4, Search Console, Looker Studio, Tableau, Power BI, performance dashboards, and attribution insights.
→Motion graphics, creative asset production, and print production design.
→Sales enablement materials — pitch decks, brochures, flyers, and proposal assets.
→Marketing strategy consulting, lead generation campaign development, and customer journey mapping.
→CRM integration & marketing automation, plus e-commerce creative and campaign support.
→Website maintenance, hosting coordination, and CMS management.
→Creative direction & campaign concept development.

2017 — 2018

Houston, TX

Web & Graphic Designer

Bashen Corporation

→Designed digital and print marketing materials supporting lead generation and brand awareness campaigns.
→Collaborated with marketing leadership to improve campaign consistency and strengthen brand positioning.
→Managed creative production across web, print, and marketing collateral projects.

2013 — 2017

Houston, TX

Multimedia Designer

MMLJ, Inc.

→Developed multimedia marketing assets supporting customer acquisition and engagement initiatives.
→Created email marketing campaigns and digital experiences that improved customer interaction across multiple channels.
→Produced video and web content aligned with marketing and sales objectives.