A marketer who thinks in systems.

I'm Ryan Detablan, a Digital Marketing Manager with over 13 years of experience developing and optimizing multi-channel marketing programs across paid media, SEO, analytics, CRM automation, and customer acquisition. My philosophy, "Marketing, measured," is central to how I build scalable, high-performance ecosystems. I translate complex data into clear, actionable strategies that deliver measurable ROI across digital, social, and paid media.

My approach combines creative execution with marketing intelligence. With a B.S. in Design & Visual Communication from the University of Houston and a Digital Marketing Business Certification from Rice University, I bridge the gap between audience engagement and conversion science. I lead cross-functional teams to build data-driven campaigns, leveraging tools like Google Analytics 4, BI platforms, and attribution modeling to ensure every initiative achieves maximum impact.

I specialize in data storytelling and continuous performance optimization. I align marketing efforts with organizational goals to engineer integrated programs that capture attention, build loyalty, and drive sustainable revenue — proven by generating over 1,200 qualified leads annually, reducing cost-per-lead by 80%, and increasing conversion rates through CRO testing and UX optimization.