Portfolio · Est. 2007
Marketing,
measured.
Digital Marketing Manager with over 13 years developing and optimizing multi-channel marketing programs across paid media, SEO, analytics, CRM automation, and customer acquisition — driving measurable business growth through data-driven decision making.
Strategy that connects brand, data and growth.
Strategic marketing leader with a proven track record of leading cross-functional teams, scaling digital ecosystems and delivering measurable ROI across web, paid media and omnichannel campaigns. I align brand, product and sustainability narratives to drive market differentiation and long-term growth.
13+
Years digital marketing experience
19+
Years creative & digital experience
$200K+
Annual media budgets managed
Capabilities
What I do
Building data-driven marketing programs that maximize your return on investment.
01
Marketing Intelligence
Leveraging data, analytics, customer insights, competitive intelligence, attribution modeling, market research, audience segmentation, behavioral analysis, campaign performance reporting, predictive analytics, trend forecasting, and AI-driven insights to inform strategic decision-making, optimize marketing performance, identify growth opportunities, and drive measurable business outcomes across the full customer lifecycle.
02
SEO & Analytics
Driving organic growth and performance intelligence through technical SEO, search visibility optimization, keyword strategy, local SEO, competitive analysis, audience insights, content performance measurement, and data-driven optimization using Google Search Console, Google Analytics 4 (GA4), Google Business Profile, Bing Webmaster Tools, Google Trends, SEMrush, Ahrefs, Similarweb, and AnswerThePublic to improve rankings, traffic, engagement, lead generation, and conversion performance.
03
Digital & Paid Media
Developing and optimizing full-funnel digital marketing strategies across paid search, paid social, display, video, remarketing, email marketing, lifecycle automation, and conversion rate optimization (CRO) to drive brand awareness, customer acquisition, lead generation, engagement, retention, and revenue growth using Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, YouTube Ads, Google Display Network, HubSpot, Mailchimp, and A/B testing platforms.
04
AI in Marketing
Predictive Analytics, AI-Powered SEO Optimization, Smart Bidding & Paid Media Automation, Personalized Customer Journeys, Marketing Automation, AI Content Generation, Predictive Lead Scoring, Conversational AI, Dynamic Creative Optimization, Customer Segmentation, Sentiment Analysis, Conversion Forecasting, AI-Powered CRO.
05
MarTech Architecture
Designing, integrating, and optimizing scalable marketing technology ecosystems across CRM, analytics, paid media, marketing automation, attribution, customer journey orchestration, creative design systems, web design & development infrastructure, CMS platforms, landing page architecture, conversion tracking, and AI-powered marketing tools to drive acquisition, personalization, operational efficiency, and measurable business growth.
06
Leadership
Leading cross-functional marketing organizations spanning performance marketing, brand strategy, digital media, creative, analytics, MarTech, lifecycle marketing, and conversion optimization to execute scalable, measurable, brand-consistent initiatives that improve customer acquisition, retention, ROI, operational efficiency, and business growth.
Credentials
Certifications & Credentials
Continuously certified across the platforms that power modern marketing.
